WICKFORD IN BLOOM

For this project, I was asked to improve upon an existing logo without straying too far from its original icon. The group intended the logo to go on a set of green, hi-vis jackets, so they needed something elegant and beautiful like a flower, but strong and bold against the bright colour of the jacket. By using thick, black lines to outline the flower and a black cursive font that is smooth and flowing, the logo contrasts nicely against any bright background, as well as white.