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In the winter of 2019, I was asked to create a logo and brand design for an up and coming CrossFit gym, situated in the town of Buntingford. The gym owner already had a client base predominately made up of women. The logo aimed to appeal to both genders, instead of promoting an overly masculine/muscle-bound type of environment, it concentrates on how perseverance and dedication is the ethos of this gym. The bird featured is a Bunting, the namesake of the town the CrossFit box is located within.
MERCHANDISE AND INTERIOR
Business card
Front of business card
Back of business card
Mug design
Mugs and flyers
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Promotional leaflet (front)
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Promotional Leaflet (back)
Wall ball target sticker
Stickers and wooden targets
Mounted wall ball target
Mounted wall ball target
Target with protective perspex cover
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Hoodie design (front)
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Hoodie design (back)
Member's t-shirts
Member's bobble hat
Promotional market stall
Acrylic sign
Mounted acrylic sign
Stencil cut out
Stencil design
Tester
Branded boxes
Box tower
Large aluminium sign
All-weather outdoor sign
Projection of logo onto wall
Stage 1
Stage 2
Painting in progress
Bird: complete
Spirit level for barbell
Inner circle: complete
Outer circle and text
Final sign
Gym members
Outer sign
Sign
Vinyl print
Mayor visit
"Jemma did an amazing job of my Logo! Buntingford is named after the Bunting Bird and I asked Jemma to do something more exciting than it sat on a perch like the town sign. The result blew me away and when we mix with other CrossFit Gyms I'm often complimented on our Logo. The excellent work was then painted on our board by Jemma, so I made her sign it (as its a master piece) . She's so talented!"
-Mick Nolan (owner of CrossFit Buntingford)
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